The ubiquitous Tradeshow, they are a fact of business life and they are everywhere. Trade shows are utilized by practically every industry in the nation if not the world. Whether you are a race car enthusiast, Foodie, defense contractor, Sci-fi fan, health care industry professional, educational provider, movie industry exec, or even want to have a booth at a Tradeshow that shows products for use at other tradeshows. Tradeshows have withstood the tests of time because, they work. Tradeshows have survived every technological advancement and have even thrived because ultimately, people buy from people.

So what are some of the factors that can lead to Tradeshow success? How about your choice in flooring? Branding yourself and your product literally starts from the ground up and what better way to start the branding than having a reliable, attractive trade show flooring beneath your booth supporting the direction you want to take your look and feel of your tradeshow presence.

Do you want to showcase an upscale look with faux wood floor? How about bright colors, accentuating a techno vibe area? Urban tough with a soft rubber flooring look? How about the warmth of a softcarpet that is still tough enough to withstand those 4” spiked heels of your display model. Go completely commando (your booth, not you personally) buy utilizing our SoftCamo tiles, perfect for accentuating the latest in duck blinds, guns, or the occasional assault vehicle.

You need to consider all aspects of what will set your booth, display, or pitch, apart from all the other vendors hawking their wares. According the Journal of Marketing, how you brand your booth by its look is tied for second in importance to the consumer along with the presence of knowledgeable personnel. These two components are secondary to preshow marketing in establishing a successful tradeshow appearance. Would you willingly give up almost a third of your “hook” because you want to fly on the cheap? NO! I say, dive in with both feet and obtain the most fantastical, vibrant and durable floor that you can find. Boldly design your booth from the ground up and get that tradeshow flooring that your company deserves! And remember BUY AMERICAN! (American flag can be simulated by purchasing 6 blue, 7 red and 12 white softfloor tiles.)

I was at the gym standing on the soft rubber flooring and I found myself thinking of horses after speaking to a customer recently. He’s a horse breeder and was pretty into it. His first questions after learning I’m from Los Angeles was “You ever been riding before?” I explained
that I grew up in close proximity before moving to L.A. from Mexico. Also, my girlfriend has been bugging me to take her horseback riding as she’s never been.

It’s a very glorious feeling indeed, there are certain details that elude those who might romanticize horse-back riding. Not only are they monstrously expensive to maintain and upkeep, but they can also be very dangerous. Remember Superman? The movies? A horse took him out. A HORSE!

As one of the earliest domesticated animals (6,000 years and counting), horses have been one of the unfortunate dwellers of the pre-civilized world that now largely does our bidding. For better or worse, these creatures are a mainstay of our human society. As our cultures collectively evolve slowly towards a (hopefully) more prudent and ecologically sound direction, many things that were once common knowledge are being turned upside their heads. For example, up until fairly recently, horses were considered relatively unintelligent animals. However, research shows that they do, in fact, exhibit great capacities for problem solving and cognitive learning outside of the herd mentality. Sadly though, they still can’t talk. Nah!

In any case, it was brought to my attention that our horse stall mats are polymerized rubber as opposed to vulcanized. The main difference with other rolled rubber flooring mats is that vulcanized rubber has a tendency to contain sulfur which can be harmful to the health of the horse if they are standing on this material, sleeping on it, or being transported on it. Sulfur generally has a bad odor, however, horses actually have a really bad sense of smell. Also, they can’t talk. Sigh… Since our horse stall mats are made from a different process altogether. Our rubber is polymerized rubber is made from an environmentally safe polyurethane bonding agent which is good for the horse, good for the planet, good as dog floor mats and good for the human race (hopefully.)

Many people don’t know exactly what flooring to put down in their exercise rooms. That’s because of the large selection and different materials that are available today.  When doing cardio exercises our EVA foam tiles are very popular.  They protect you joints as well as your floor.  Mainly used without heavy equipment on them.  They come in different thicknesses from 1/2″ to 1″ depending on the exercises and stature of the person.

When it comes to a room that is being used to put in equipment and have more of a gym feel the Tuff-n-Easy interlocking rubber floor tiles are my favorite.  They are composed of  rubber made from recycled tires that would otherwise be headed to the dump. They are also made here in the USA.  They are extremely durable and when connected look like seamless rubber flooring.

Than we have our newer tiles that are made for a combination of cardio and it’s okay to have equipment set on them.  Our soft rubber flooring has a denser foam with a layer of recycled rubber on top. These tiles are taking becoming one of the most popular picks.  This is because they have help keep the stress away from the impact of cardio and can withstand the weight of most any exercise equipment.

If you’re still not totally sure what is best for you just call or email us.  We have a dedicated sales and customer service team that is very knowledgeable in all the exercise flooring we sell.  We can tell you what’s worked best for people in the past as we have great customers that give us feedback on how the tiles have worked for them or have friends who want the same product.

Our SoftRubber Interlocking Tiles have become very popular since their release not very long ago.

For fitness areas where people are doing aerobics and other exercises but also want to have their fitness equipment in the same area these Soft Rubber Interlocking Tiles . They have a nice softer layer of foam that is protected on top with a thinner layer of rubber to stiffen up the tile.  So customers for home and larger commercial gyms can finally have a tile that gives both the anti fatigue properties to have a cushioned surface and not have their equipment sink into the tile.

For tradeshow events where people are tired of renting carpet or other types of trade show flooring for every show, soft rubber flooring is a great alternative.  Purchasing your own flooring will provide a cost savings, comfort and a unique appealing flooring surface.  For many tradeshow areas these softer interlocking tiles, which are a type of anti fatigue flooring, provide thousands of people with a nice cushioned surface to walk on, they are easy to install and look great.  Best of all, these anti fatigue properties don’t mean you have flooring that is too soft, the top rubber surface is stiff and can withstand heavier equipment if needed.

There are many other applications where these interlocking rubber flooring tiles are a great fit and we have gotten tons of positive feedback on how well they hold up, the ease of installation and improved look of the area.  As a sales representative at MatsMatsMats.com, our SoftRubber Tiles are one of my favorite products to sell because it really does fit a niche that was missing in the industry for so many years.