Commoditization has become the buzz word for practically every product oriented industry nationally if not globally. The definition is easy to understand just as is its rapid acceptance by John Q. Public.
Commoditization is the perception that any given product should only be identified primarily by its price. Therefore, unless specific attributes are noted and defined, all seemingly like items are considered to be of equal value. Price alone then becomes the bottom line.
I understand this; we all want the best we can get for the least amount of cash outlay. It’s a natural drive to want to maximize our own hard earned dollar and still acquire the best materials and creature comforts that we can. It’s the whole “I hate Wal-Mart’s employee protocols but I need their prices.”
Here is the conundrum. It can be found in the old saw, “You get what you pay for.” Sure, you can go to a Wal-Mart and purchase a “rock bottom, discounted, I don’t have to pay shipping” bit of rubber flooring but what you give up in the process can be jaw dropping.
As an example, here at Matsmatsmats.com, we use a consultative sales approach. You tell us what you want the product to do and we give you options based on your need. Will the average clerk at the local “Floor and Go” take the time to understand that you are purchasing the flooring to meet a city ordinance, or provide safety for a special needs child. If they did understand, would they have the expertise to guide you through the various selections of flooring materials and suggest the ideal surface or product? They most likely would not have the experience, knowledge or passion for the product that a dedicated salesman would have.
Nowhere in a listed price can these valuable attributes be quantified and “priced”. It may mean the difference between getting merchandise that will work and getting the exact item that will fulfill your needs. On staff here at MatsMatsMats.com we have several representatives who specialize in specific product lines from yoga equipment to commercial flooring. We all have general knowledge of our entire product lines but no one can get shipping quotes for odd sized or overweight freight like Big Ben G. Chris A. can produce quotes on multiple items on the fly as he processes with an almost eidetic skill the multitudes of products and accompanying prices. And as we all know STAG SMASH! He excels at computing the best discounts that can be offered in a fraction of the time it takes anyone else. I, as ye olde thyme hoofer, offer a sweet and sympathetic ear with a specialty in the dance flooring and equipment department.
Every bit of our expertise is available to you, the consumer, via a mere phone call or email.