January 12th, 2015 by Ben Gonzalez
It’s tradeshow season and that means new electronics, products, services, and meet and greets for just about any “industry” you can think of. As such, I’ve been inundated with all kinds of rapid fire updates on the latest smartphone announcement, startups, recording equipment, religions, science developments, etc etc. It’s been kind of hard to filter through all these things on my subscription newsfeed since I only have so much time and I can’t read EVERYTHING that comes my way. So in an effort to filter through the vast majority of these events, I have a tendency to focus on the two biggest ones that I even care about this year, NAMM and CES. These tradeshows are basically music and consumer electronics tradeshows respectively and for me, that’s pretty much everything I am interested in. The term “interested” being a gross understatement.
Among the many pictures that I see for these huge (and I really do mean, absolutely SPRAWLING events), one thing that continues to blow my mind is how many of these exhibitors are still using the same old carpet and padding provided by the event venue. Not that there is anything wrong with that but I would just imagine (taking my own bias into consideration here) that people would take a hint from the tradeshow booths and operators that are using some form of trade show anti fatigue mats. Even if it’s not ours! Picture yourself as an exhibitor. You’ve got this fancy booth, lights, desks, and a fancy display array for your latest gadget. Be it a new tablet, pocket size camera, or a magic remote for your new electronic toilet and you’re at this thing talking to various attendees. Be it online correspondent for various blogs, news outlets, or just your average joes (a rarity since tradeshows are usually reserved for industry insiders and not the general public) you will be standing by your booth for 8 – 12 hours DAILY. This is absolute torture on your feet and if you are fatigued considerably more by 6pm than you were at 6am, there’s a good chance that standing on a thinly padded carpet overlay is not helping.
Alternatively, just about every single customer that uses trade show flooring would never ever go back to not using it. Forget the various aesthetic options available from wood laminate finishes and grass green carpet tops, but the anti-fatigue benefits alone are tremendous and that is no overstatement.
August 15th, 2014 by Chris Aviles
I remember when I started working for MatsMatsMats.com, I was a little thrown off by the products we sell. Mainly because we have a so many products I had never known existed. The first one that caught my attention was our Interlocking Floor Mats because they are so versatile, and really inexpensive. We mainly advertise them for Tradeshows, but I put them in kid playrooms, workout room, and basements.
If you’ve ever been to a trade show you know they’re lined with booths that all look very similar. Interlocking foam tiles make your booth really stand out and give your people a comfortable floor to stand on all day.
For kids playrooms, you can mix and match colors to match your décor or just have a stack of tiles for the kids to make forts or just let their imagination run wild. Because they interlock you can arrange the tiles in a huge variety of ways. We have some tiles with the Alphabet and numbers to help your little one’s development.
If you want to us them for a work out floor, to protect those joints, these tiles have a good cushion and still good footing. Put a bunch of tiles together for a work out floor, or take a tile outside for a light weight workout mat.
I’ve seen display cases that use a bold color tile as their base, they interlocking “teeth” really make for an interesting look.
For professional use, or fun these tiles are good fit for lots of applications… oh ya… They’re in stock too!
June 5th, 2014 by Chris Aviles
Are any of you guys on Twitter? You should follow @MATTtheMATguy. He’s a co-worker and this kid is bonkers, he’s so excited to be out in California and tweeting for the first time that literally everything excites the daylights out him. Every time he discovers a new product, he acts like he discovered the Holy Grail; He then proceeds to give us real time updates of his retweets, favorites and follows. It’s cute because he’s young and I like seeing anybody get excited about anything but I don’t need the updates. (sorry Matt)
There was one thing he mentioned that I actually thought was worth sharing because maybe you don’t know. We have a huge variety of trade show flooring. There’s carpeted tiles, wood laminate, rubber topped, and premium soft foam which all come with borders. That’s not the news, you guys know that. The news, which apparently is getting people excited on twitter, is our tiles are in-stock and usually ship same day! I know how often business or tradeshow opportunities pop up that you may not be too prepared for and ultimately have to pass, so this could really help a lot of you. Aside from having a large selection and great quality tiles (far surpasses the quality and selection you might find in a Home or Hardware store), we have competitive pricing AND every shipment is triple checked so your order arrives not only quick but correct.
So if you need versatile interlocking tiles for your next tradeshow, let us know; We’ll be sure to get you the best tiles for your booth quick and for the very best price.
April 1st, 2014 by Ben Gonzalez
It’s too damn hot this year. Seriously. There was no winter this year. Quite literally, the coldest it got was about 40 degrees Fahrenheit and it lasted for about six and a half hours over the course of a cloud less evening sometime in January. It was pathetic and just another wonderful reminder that it’s about time to get the hell out of the San Fernando Valley. On the upside, it’s January, people got money to spend and a few trade shows are going to be taking place over the first quarter of the year that appeal to my inner conflicted and rightfully dichotomized consumer self. Namely, NAMM and CES! WOOHOO!!!
Oh the joy of newly announced products in the world of music and audio recording technology at NAMM, and everything electronic at CES. Among the hustle and bustle of eager vendors, enthusiasts, and consumers alike over softwood trade show flooring and carpets, you can feel the rush of fresh dollars signs ringing up behind the eyelids of everyone involved. The sheer magnitude of these events is enough to boggle the mind of someone not used to BIG and LOUD events outside of music festivals.
Without getting into too much detail, a who’s who of the corporate world of consumer electronics use these spaces to announce their next hot product. 4K televisions being demoed by young Nebraska coeds in bikinis paying their way towards a (possible) internship at one of these companies. After all, that tuition isn’t going to pay itself, unless of course, you’re on that academic scholarship. Which seems unlikely if your most basic avenue towards future employment is an unpaid gig strutting your silky smooth skin and complexion in tacky make-up and un-necessary (or is it) near-nudity to make sure one of the largest miners of conflict minerals breaks a profit on that new TV at the end of the fiscal year… but I digress… I’m pretty sure I said I wouldn’t get into too much detail…
It’s too hot.
January 9th, 2014 by Kelly Green
The ubiquitous Tradeshow, they are a fact of business life and they are everywhere. Trade shows are utilized by practically every industry in the nation if not the world. Whether you are a race car enthusiast, Foodie, defense contractor, Sci-fi fan, health care industry professional, educational provider, movie industry exec, or even want to have a booth at a Tradeshow that shows products for use at other tradeshows. Tradeshows have withstood the tests of time because, they work. Tradeshows have survived every technological advancement and have even thrived because ultimately, people buy from people.
So what are some of the factors that can lead to Tradeshow success? How about your choice in flooring? Branding yourself and your product literally starts from the ground up and what better way to start the branding than having a reliable, attractive trade show flooring beneath your booth supporting the direction you want to take your look and feel of your tradeshow presence.
Do you want to showcase an upscale look with faux wood floor? How about bright colors, accentuating a techno vibe area? Urban tough with a soft rubber flooring look? How about the warmth of a softcarpet that is still tough enough to withstand those 4” spiked heels of your display model. Go completely commando (your booth, not you personally) buy utilizing our SoftCamo tiles, perfect for accentuating the latest in duck blinds, guns, or the occasional assault vehicle.
You need to consider all aspects of what will set your booth, display, or pitch, apart from all the other vendors hawking their wares. According the Journal of Marketing, how you brand your booth by its look is tied for second in importance to the consumer along with the presence of knowledgeable personnel. These two components are secondary to preshow marketing in establishing a successful tradeshow appearance. Would you willingly give up almost a third of your “hook” because you want to fly on the cheap? NO! I say, dive in with both feet and obtain the most fantastical, vibrant and durable floor that you can find. Boldly design your booth from the ground up and get that tradeshow flooring that your company deserves! And remember BUY AMERICAN! (American flag can be simulated by purchasing 6 blue, 7 red and 12 white softfloor tiles.)
October 14th, 2013 by Kelly Green
The decision to attend a trade show isn’t one that should be taken lightly. Whoever attends will miss that time in productivity around the office, the price of admission must be paid, food must be purchased, lodgings arranged, wives lied to. . . er . . .appeased. . . er. . . brought to the function. . . uh, yeah, we’ll go with that. The decision to run a display booth is even more of a gamble. How much floor space to rent, the design of the booth, which product line to push, and who to put in charge.
With so much riding on this investment of time and money, start by building your display from the ground up. Literally, start with the tradeshow flooring. A standard 10’x10’ booth will require 25, 2’x2’tiles. Breaking it down further that is 16 interlocking floor mats or tiles for the perimeter and 9 for the interior. With a two color scheme, there are a gazillion different looks that can be created. If you format the tiles to your company’s colors, you will be able to create a unique look and feel, tailored to your specific branding model.
The SoftFloor, SoftCarpet, SoftWood, SoftCamo, and SoftRubber tiles can be delivered to your corporate office or alternatively you may have it delivered to your trade show location. There are also a variety of carrying case options that you can order to make the set up and break down that much more convenient.
Please keep in mind that some floor tile is more appropriate for certain merchandise, displays and stiletto heels (If you are lucky enough to have someone in your booth wearing stilettos. Unless it’s Bob from accounting, then probably you’re not as lucky as you could have hoped)
The interlocking rubber tiles can be used for just about anything less than cars on a spiked pogo stick, However if you are selling tanks on pogo sticks I would recommend our all rubber, Tuff and Easy Tiles.
October 14th, 2013 by Ben Gonzalez
Time for another delicious blog. Delicious I say, because I have not slept in about 36 hours and for whatever reason, everything looks like food to me right now. Don’t ask, it just happens when I’m under sleep delirium.
“But, Ben! What does food and sleep delirium have to with an exercise mat? Or any of the things you sell for a living from interlocking floor mats to children’s play mats for that matter?”
The answer is simple my friends. Oh, so simple.. nothing. IT has nothing to do with wall padding or exercise equipment or any type of mat. This weeks blog will not be about how Soft Wood tiles make a beautiful addition to a child’s playroom helping it to enhance comfort while preserving the look and feel of that hardwood floor you nearly killed your husband to install when you bought that fixer upper. No siree, bub.
It has nothing to do with how our Soft Carpet Tiles are the industry leader portable tradeshow surfaces. With their durable bonded carpet, these things will go wherever you go and last!
It especially has nothing to do with our Supreme Folding Rest mats. That are just oh so-dang- comfy that this overgrown child can’t help but take a quickie nap in the office when he works his third job once a month every month in the summer.
Hey, are those zzzz’s over there? I better go catch them…
August 16th, 2013 by Kelly Green
Comic con San Diego has come and gone. Over 130,000 attended the 4 day event that celebrated the inner nerd and fanboi or fangurl lurking within us all. There were representatives not only from the comic’s world but movies, television, music, gaming, and art worlds. The display areas and tradeshow booths were on the order of “HOLY MOLEY!”
Yet in all riotous colors, seismic noise and swirl of dervish behavior, it seemed that something was lacking. The floors. No, the floors weren’t missing, there was no one plummeting to a cartoonish death into the sub- basement, the flooring was rather nondescript and decidedly “meh.”
I can’t believe that EVERY booth missed a golden opportunity to va-va-va-voom up the floor in their tradeshow booth with customized tradeshow flooring! Most opted for a standard soft carpet red or blue surface without any type of attempt to customize or separate the look from the booth next to them. Here was an opportunity for the walking dead to use soft rubber tiles to simulate the asphalt upon which so many doomed zombie chases occur. Or maybe a checkerboard pattern to call to mind the mind-games at the Dexter display. What about using softwood floor at the “Teen Wolf” display and mark it off with basketball decals? The most obvious miss to would be the Minecraft area. If you could take the SoftCarpet greens, browns, greys, blues and reds, you could practically duplicate someone’s Minecraft castle!
You could also use our custom Carpet Logo Mats to form just about any type of flooring look from M.C. Escher to H.R. Giger, OR how about a Giger Alien in an Escher stairmaze! (If you don’t know what I am talking about, bust out your handy Wiki on those names.)
One last choice, how about plain White Premium SoftFloor and hand out markers to the celebrity visitors and have them sign the tiles? Now you have a memento for future booths AND a cool way to show the cool visitors to your trade show booth! (or you could send them back to me at matsmatsmats.com as a gesture of love and goodwill.)
August 16th, 2013 by Kelly Green
Hello true believers, we are back to Blogsville after taking some time off for the Independence Day Celebrations. I realize that many of you must be burning with desire to learn what tidbit of knowledge the “MatsMatsMats.com Blogging Krew” has in store for you.
By now you must have realized that each blogger has their own special style of imparting valuable information to you.
When Chris speaks of anti fatigue safety mats or home flooring, he always waxes poetical as he pulls deeply from his own life’s journey. Sentimentality and pathos, at times, run rampant as he waxes poetically from entrance mats to trade show flooring. One can almost imagine him in a dingy little loft, laboring over his latest treatise, “Somehow I must REACH THEM!”
Ben, on the other hand, often slings cold hard facts about like a fry cook with 10 orders on his docket. He does this with a surgeons skill whether talking about Yoga Mats or rolled rubber flooring. “I found myself pondering in very deep ways the nature of the universe”. Yes, my friends, our Gentle Ben is a conundrum wrapped in an enigma, surrounded by a mystery which has all been stuffed inside a philosophical musician who blogs about floor coverings.
Stag is much like a cartoon character. “STAG SMASH!” As an example of this unrelenting verbal violence, I render forth these typical “Stagisms”. “I started hacking and chipping, and banging away on this little project of mine.”, “. . . we all know cats are very finicky and picky. . .” completely and utterly annihilating the rented skates”. THERE! Have you ever HEARD of such unfettered rage? His takes on martial arts flooring and all things excersizish are legend.
I, of course, am your sweet voice of reason; I present useful and pithy dibs and dabs of knowledge reaching from Anti-fatigue mats to Zafus. I illuminate and elucidate with a certain je ne sais quoi. We all have our market of fans and followers as each of our voices are unique and highly defined. Except for Stag, he’s just scary.
August 12th, 2013 by Chris Aviles
One of the great things about living in California is I’m so close to entertainment at pretty much anytime. This last weekend I was in Hollywood taking a stroll down the walk of fame looking at all the people, and there are a lot of people to look at. Aside from the normal character actors like Johnny Depp look a likes or Batman walking around there are your good ol’ fashioned masses of unwashed locals. I’ve met spacemen from the future warning about the end, Marilyn Monroe’s ghost and some people that aren’t just celebrity impersonators, but people that actual believe they’re said celebrity. It is very entertaining, but very weird at the same time. After an hour or so I have to take solace in the many many stores, who’s merchandise is often as entertaining as the people outside.
While looking around the Harvey Davidson store, I came across one of our products being used in such a simple way, I can’t believe I haven’t thought of it before. In the display cases, the store was using one of our textured SoftFloor tiles as a display surface. So simple and kinda cool looking. The soft floor tiles didn’t look out of place or like a cheap alternative to something, it actually fit in well. The shelves they had were glass, so the colored interlocking tiles gave some depth to the case and made the product pop. Most of the products in that store are black, so they used a contrasting gray tile. Ant the interlocking teeth just sitting exposed gave It a cool off beat look that I liked. The softfloor tiles are often used as trade show flooring or as playroom flooring, but hey sure found a good way to use too!
Once again, one of our many products has yet another use. So whether it’s at a craft fair or trade show, our soft floor tiles can add a different look and be a simple way to highlight your products. There’s a wide variety of colors and styles which makes it easy to change up color combinations to match the product or season. I wish I would have had this idea for the fourth of July. I can already envision a white rectangular table with red and blue tiles as the surfaces for appetizers!