April 1st, 2014 by Ben Gonzalez
It’s too damn hot this year. Seriously. There was no winter this year. Quite literally, the coldest it got was about 40 degrees Fahrenheit and it lasted for about six and a half hours over the course of a cloud less evening sometime in January. It was pathetic and just another wonderful reminder that it’s about time to get the hell out of the San Fernando Valley. On the upside, it’s January, people got money to spend and a few trade shows are going to be taking place over the first quarter of the year that appeal to my inner conflicted and rightfully dichotomized consumer self. Namely, NAMM and CES! WOOHOO!!!
Oh the joy of newly announced products in the world of music and audio recording technology at NAMM, and everything electronic at CES. Among the hustle and bustle of eager vendors, enthusiasts, and consumers alike over softwood trade show flooring and carpets, you can feel the rush of fresh dollars signs ringing up behind the eyelids of everyone involved. The sheer magnitude of these events is enough to boggle the mind of someone not used to BIG and LOUD events outside of music festivals.
Without getting into too much detail, a who’s who of the corporate world of consumer electronics use these spaces to announce their next hot product. 4K televisions being demoed by young Nebraska coeds in bikinis paying their way towards a (possible) internship at one of these companies. After all, that tuition isn’t going to pay itself, unless of course, you’re on that academic scholarship. Which seems unlikely if your most basic avenue towards future employment is an unpaid gig strutting your silky smooth skin and complexion in tacky make-up and un-necessary (or is it) near-nudity to make sure one of the largest miners of conflict minerals breaks a profit on that new TV at the end of the fiscal year… but I digress… I’m pretty sure I said I wouldn’t get into too much detail…
It’s too hot.
January 9th, 2014 by Kelly Green
The ubiquitous Tradeshow, they are a fact of business life and they are everywhere. Trade shows are utilized by practically every industry in the nation if not the world. Whether you are a race car enthusiast, Foodie, defense contractor, Sci-fi fan, health care industry professional, educational provider, movie industry exec, or even want to have a booth at a Tradeshow that shows products for use at other tradeshows. Tradeshows have withstood the tests of time because, they work. Tradeshows have survived every technological advancement and have even thrived because ultimately, people buy from people.
So what are some of the factors that can lead to Tradeshow success? How about your choice in flooring? Branding yourself and your product literally starts from the ground up and what better way to start the branding than having a reliable, attractive trade show flooring beneath your booth supporting the direction you want to take your look and feel of your tradeshow presence.
Do you want to showcase an upscale look with faux wood floor? How about bright colors, accentuating a techno vibe area? Urban tough with a soft rubber flooring look? How about the warmth of a softcarpet that is still tough enough to withstand those 4” spiked heels of your display model. Go completely commando (your booth, not you personally) buy utilizing our SoftCamo tiles, perfect for accentuating the latest in duck blinds, guns, or the occasional assault vehicle.
You need to consider all aspects of what will set your booth, display, or pitch, apart from all the other vendors hawking their wares. According the Journal of Marketing, how you brand your booth by its look is tied for second in importance to the consumer along with the presence of knowledgeable personnel. These two components are secondary to preshow marketing in establishing a successful tradeshow appearance. Would you willingly give up almost a third of your “hook” because you want to fly on the cheap? NO! I say, dive in with both feet and obtain the most fantastical, vibrant and durable floor that you can find. Boldly design your booth from the ground up and get that tradeshow flooring that your company deserves! And remember BUY AMERICAN! (American flag can be simulated by purchasing 6 blue, 7 red and 12 white softfloor tiles.)
October 14th, 2013 by Kelly Green
The decision to attend a trade show isn’t one that should be taken lightly. Whoever attends will miss that time in productivity around the office, the price of admission must be paid, food must be purchased, lodgings arranged, wives lied to. . . er . . .appeased. . . er. . . brought to the function. . . uh, yeah, we’ll go with that. The decision to run a display booth is even more of a gamble. How much floor space to rent, the design of the booth, which product line to push, and who to put in charge.
With so much riding on this investment of time and money, start by building your display from the ground up. Literally, start with the tradeshow flooring. A standard 10’x10’ booth will require 25, 2’x2’tiles. Breaking it down further that is 16 interlocking floor mats or tiles for the perimeter and 9 for the interior. With a two color scheme, there are a gazillion different looks that can be created. If you format the tiles to your company’s colors, you will be able to create a unique look and feel, tailored to your specific branding model.
The SoftFloor, SoftCarpet, SoftWood, SoftCamo, and SoftRubber tiles can be delivered to your corporate office or alternatively you may have it delivered to your trade show location. There are also a variety of carrying case options that you can order to make the set up and break down that much more convenient.
Please keep in mind that some floor tile is more appropriate for certain merchandise, displays and stiletto heels (If you are lucky enough to have someone in your booth wearing stilettos. Unless it’s Bob from accounting, then probably you’re not as lucky as you could have hoped)
The interlocking rubber tiles can be used for just about anything less than cars on a spiked pogo stick, However if you are selling tanks on pogo sticks I would recommend our all rubber, Tuff and Easy Tiles.
October 14th, 2013 by Ben Gonzalez
Time for another delicious blog. Delicious I say, because I have not slept in about 36 hours and for whatever reason, everything looks like food to me right now. Don’t ask, it just happens when I’m under sleep delirium.
“But, Ben! What does food and sleep delirium have to with an exercise mat? Or any of the things you sell for a living from interlocking floor mats to children’s play mats for that matter?”
The answer is simple my friends. Oh, so simple.. nothing. IT has nothing to do with wall padding or exercise equipment or any type of mat. This weeks blog will not be about how Soft Wood tiles make a beautiful addition to a child’s playroom helping it to enhance comfort while preserving the look and feel of that hardwood floor you nearly killed your husband to install when you bought that fixer upper. No siree, bub.
It has nothing to do with how our Soft Carpet Tiles are the industry leader portable tradeshow surfaces. With their durable bonded carpet, these things will go wherever you go and last!
It especially has nothing to do with our Supreme Folding Rest mats. That are just oh so-dang- comfy that this overgrown child can’t help but take a quickie nap in the office when he works his third job once a month every month in the summer.
Hey, are those zzzz’s over there? I better go catch them…
August 16th, 2013 by Kelly Green
Comic con San Diego has come and gone. Over 130,000 attended the 4 day event that celebrated the inner nerd and fanboi or fangurl lurking within us all. There were representatives not only from the comic’s world but movies, television, music, gaming, and art worlds. The display areas and tradeshow booths were on the order of “HOLY MOLEY!”
Yet in all riotous colors, seismic noise and swirl of dervish behavior, it seemed that something was lacking. The floors. No, the floors weren’t missing, there was no one plummeting to a cartoonish death into the sub- basement, the flooring was rather nondescript and decidedly “meh.”
I can’t believe that EVERY booth missed a golden opportunity to va-va-va-voom up the floor in their tradeshow booth with customized tradeshow flooring! Most opted for a standard soft carpet red or blue surface without any type of attempt to customize or separate the look from the booth next to them. Here was an opportunity for the walking dead to use soft rubber tiles to simulate the asphalt upon which so many doomed zombie chases occur. Or maybe a checkerboard pattern to call to mind the mind-games at the Dexter display. What about using softwood floor at the “Teen Wolf” display and mark it off with basketball decals? The most obvious miss to would be the Minecraft area. If you could take the SoftCarpet greens, browns, greys, blues and reds, you could practically duplicate someone’s Minecraft castle!
You could also use our custom Carpet Logo Mats to form just about any type of flooring look from M.C. Escher to H.R. Giger, OR how about a Giger Alien in an Escher stairmaze! (If you don’t know what I am talking about, bust out your handy Wiki on those names.)
One last choice, how about plain White Premium SoftFloor and hand out markers to the celebrity visitors and have them sign the tiles? Now you have a memento for future booths AND a cool way to show the cool visitors to your trade show booth! (or you could send them back to me at matsmatsmats.com as a gesture of love and goodwill.)
August 16th, 2013 by Kelly Green
Hello true believers, we are back to Blogsville after taking some time off for the Independence Day Celebrations. I realize that many of you must be burning with desire to learn what tidbit of knowledge the “MatsMatsMats.com Blogging Krew” has in store for you.
By now you must have realized that each blogger has their own special style of imparting valuable information to you.
When Chris speaks of anti fatigue safety mats or home flooring, he always waxes poetical as he pulls deeply from his own life’s journey. Sentimentality and pathos, at times, run rampant as he waxes poetically from entrance mats to trade show flooring. One can almost imagine him in a dingy little loft, laboring over his latest treatise, “Somehow I must REACH THEM!”
Ben, on the other hand, often slings cold hard facts about like a fry cook with 10 orders on his docket. He does this with a surgeons skill whether talking about Yoga Mats or rolled rubber flooring. “I found myself pondering in very deep ways the nature of the universe”. Yes, my friends, our Gentle Ben is a conundrum wrapped in an enigma, surrounded by a mystery which has all been stuffed inside a philosophical musician who blogs about floor coverings.
Stag is much like a cartoon character. “STAG SMASH!” As an example of this unrelenting verbal violence, I render forth these typical “Stagisms”. “I started hacking and chipping, and banging away on this little project of mine.”, “. . . we all know cats are very finicky and picky. . .” completely and utterly annihilating the rented skates”. THERE! Have you ever HEARD of such unfettered rage? His takes on martial arts flooring and all things excersizish are legend.
I, of course, am your sweet voice of reason; I present useful and pithy dibs and dabs of knowledge reaching from Anti-fatigue mats to Zafus. I illuminate and elucidate with a certain je ne sais quoi. We all have our market of fans and followers as each of our voices are unique and highly defined. Except for Stag, he’s just scary.
August 12th, 2013 by Chris Aviles
One of the great things about living in California is I’m so close to entertainment at pretty much anytime. This last weekend I was in Hollywood taking a stroll down the walk of fame looking at all the people, and there are a lot of people to look at. Aside from the normal character actors like Johnny Depp look a likes or Batman walking around there are your good ol’ fashioned masses of unwashed locals. I’ve met spacemen from the future warning about the end, Marilyn Monroe’s ghost and some people that aren’t just celebrity impersonators, but people that actual believe they’re said celebrity. It is very entertaining, but very weird at the same time. After an hour or so I have to take solace in the many many stores, who’s merchandise is often as entertaining as the people outside.
While looking around the Harvey Davidson store, I came across one of our products being used in such a simple way, I can’t believe I haven’t thought of it before. In the display cases, the store was using one of our textured SoftFloor tiles as a display surface. So simple and kinda cool looking. The soft floor tiles didn’t look out of place or like a cheap alternative to something, it actually fit in well. The shelves they had were glass, so the colored interlocking tiles gave some depth to the case and made the product pop. Most of the products in that store are black, so they used a contrasting gray tile. Ant the interlocking teeth just sitting exposed gave It a cool off beat look that I liked. The softfloor tiles are often used as trade show flooring or as playroom flooring, but hey sure found a good way to use too!
Once again, one of our many products has yet another use. So whether it’s at a craft fair or trade show, our soft floor tiles can add a different look and be a simple way to highlight your products. There’s a wide variety of colors and styles which makes it easy to change up color combinations to match the product or season. I wish I would have had this idea for the fourth of July. I can already envision a white rectangular table with red and blue tiles as the surfaces for appetizers!
April 17th, 2013 by Ben Gonzalez
Luckily for our customers, we do our best to navigate them through the various pros and cons of anything from 3/16″ PVC yoga mat vs the 3/16″ natural rubber yoga mat or 1-3/8″ thick crosslink vs 2″ thick. This,
however, can’t guarantee against the guiles of a stubborn customers who despite their best intentions and frugality do come into play in our daily routine.
Our SoftWood flooring is one of our most popular items and one of the ones surrounded by this exact kind of issue. A soft EVA foam with a nice laminate top emulating various wood tones like cherry, walnut, and two shades of oak are a perfect additions as kids playroom flooring, a family room in the basement, or most commonly, display booths at trade shows. This is where it gets ‘controversial’. While these tiles are very durable, a trade show has higher than normal amounts of actual foot traffic. A good portion of this foot traffic can be women’s (or men’s… we don’t discriminate) heels. While it depends on the type of heel and the person walking on it, we stress that THEY CAN but won’t necessarily leave an imprint or permanent indentation. In the worst case scenarios (happens less than 1/100 times!), a tile might even get punctured. It’s stressing these kinds of points to our customers and having an honest dialogue, as opposed to just driving a sale, that really makes a customer feel comfortable making a decision to purchase something online from a person across the country they can’t even see.
One of our recent customers, Allan from Picaboo Yearbook, just sent me this today:
“Hi there, Love the [trade show flooring] floor, it is a great compliment to our booth. I think I may have sold 2 more floors for you to other exhibitors. I gave them your company name. Thanks for your help!”
March 22nd, 2013 by Chris Aviles
I donâ€™t like getting older, but who does? Lately itâ€™s become very apparent that Iâ€™m transitioning into an actual adult and it really frightens me. I know we are technically â€˜adultsâ€™ when we turn 18, but I think we really become adults during certain events.Â For the most part my life hasnâ€™t changed in years, I thought I was an adult when I moved into my own place- but since then Iâ€™ve had the same friends, job and done the same things almost every day.Â Lately little things are changing- Birthday celebration at a bar or club are turning into brunches. Iâ€™m being invited to baby showers, weddings and house warming parties and my friends and I are even planning a trip to Mexico as a last hurrah.
I get more calls to babysit on a Friday night than I do to go out, itâ€™s really depressing.Â Furthermore, I recently applied to go back to school and found that Iâ€™m so old, my parents income is no longer a factor when it comes to loans.Â Thereâ€™s just too much to think about and not enough time to do anything!
I was asked to babysit last minute a few days ago and normally itâ€™s no problem! I have a play carpet,Â soft wood tiles, some toys and lots of Disney movies- so Iâ€™m always prepared.Â But just like us adults, sometimes we need an upgrade. It might be time to start looking at other softwood flooring alternatives for my house. The soft wood flooring is ideal as trade show flooring, but Iâ€™m thinking our lightweight wrestling mats will be a good alternative as the kids get older.Â The smaller sizes come in one piece and with slotted backing, can be rolled up and stored easier than the tiles. Also, since this mat is intended for wrestling, the foam is more dense and the surface is a lot more durable. Not to mention it can be made with microban protection, so all those little germies weâ€™re concerned about wonâ€™t be a problem.
February 18th, 2013 by Chris Aviles
Every individual is unique. Most of us like different things, itâ€™s amazing to me we get along as well as we do.I give props to the people who step outside of that â€œnormâ€ of following what others want you to do. So you wear clothes you shouldnâ€™t or dress how others view as inappropriate, who cares? The fact of the matter is it is your life; youâ€™re living it, so what if people donâ€™t accept your choices, it is not the end of the world. Those who have a problem with how you look or dress probably do or did the same thing at a time in their life.
We spend too much time looking at others when we should really be looking at ourselves. I donâ€™t care what you wear or how you look. I have my own thoughts like anyone else, but at the end of the day I am not you and vice versa.Do or buy what makes you feel like you are at the top of the world. What makes you feel downright awesome and donâ€™t care what people say.
The world we live in is filled with trends and conveniences (like cell phones) that everybody wants or needs. While most things do exactly the same thing, what makes it appealing to us is the options, or customization- whatever can be done to make us feel unique. This applies to every aspect of life- even floor mats!
We just launched a new line of SoftWood Interlocking Tiles. They do exactly the same thing the others ones do, but now there are more options! We used to only carry your everyday types of wood tile flooring, like maple or dark and light oak, but now we have grey, blue, black and green wood laminate flooring. I donâ€™t know about you but Iâ€™ve never seen blue wood floors.How cool would it be to have those in my workout room or â€œman caveâ€. Theyâ€™re definitely different and I know would spark interest. Iâ€™m a hamâ€¦ Ilove the attention.