October 24th, 2013 by Kelly Green
Commoditization has become the buzz word for practically every product oriented industry nationally if not globally. The definition is easy to understand just as is its rapid acceptance by John Q. Public.
Commoditization is the perception that any given product should only be identified primarily by its price. Therefore, unless specific attributes are noted and defined, all seemingly like items are considered to be of equal value. Price alone then becomes the bottom line.
I understand this; we all want the best we can get for the least amount of cash outlay. It’s a natural drive to want to maximize our own hard earned dollar and still acquire the best materials and creature comforts that we can. It’s the whole “I hate Wal-Mart’s employee protocols but I need their prices.”
Here is the conundrum. It can be found in the old saw, “You get what you pay for.” Sure, you can go to a Wal-Mart and purchase a “rock bottom, discounted, I don’t have to pay shipping” bit of rubber flooring but what you give up in the process can be jaw dropping.
As an example, here at Matsmatsmats.com, we use a consultative sales approach. You tell us what you want the product to do and we give you options based on your need. Will the average clerk at the local “Floor and Go” take the time to understand that you are purchasing the flooring to meet a city ordinance, or provide safety for a special needs child. If they did understand, would they have the expertise to guide you through the various selections of flooring materials and suggest the ideal surface or product? They most likely would not have the experience, knowledge or passion for the product that a dedicated salesman would have.
Nowhere in a listed price can these valuable attributes be quantified and “priced”. It may mean the difference between getting merchandise that will work and getting the exact item that will fulfill your needs. On staff here at MatsMatsMats.com we have several representatives who specialize in specific product lines from yoga equipment to commercial flooring. We all have general knowledge of our entire product lines but no one can get shipping quotes for odd sized or overweight freight like Big Ben G. Chris A. can produce quotes on multiple items on the fly as he processes with an almost eidetic skill the multitudes of products and accompanying prices. And as we all know STAG SMASH! He excels at computing the best discounts that can be offered in a fraction of the time it takes anyone else. I, as ye olde thyme hoofer, offer a sweet and sympathetic ear with a specialty in the dance flooring and equipment department.
Every bit of our expertise is available to you, the consumer, via a mere phone call or email.
October 14th, 2013 by Ben Gonzalez
I’m currently on my way to the high Sierras for a little nature bonding with the boys for my brother-from-another-mother’s bachelor party. We decided the traditional Vegas regrets would be a little to cliche for us, so instead, we’re gonna go on epic hikes and camp lakeside. While I wouldn’t consider myself a regular outdoors man, I certainly have enough appreciation to at least try to get out at least once a year into the open wilderness. As we were loading up everyone’s gear, however, I realized that I would not be enjoying the same comforts as everyone else… You see I overlooked an important detail. An exercise mat…
I actually forgot to bring even a yoga mat. The irony isn’t lost on me either. Every day I’m literally talking about how comfortable and portable our 2′x6′ folding exercise mats are. How they’ve got just the right firmness crosslink foam. How they are comfortable enough to lay on and nap on, but also firm enough to do exercise on.
As I write this I’m overcome with nervous anticipation to what comfort or lack thereof awaits me as I set up camp and eventually retire on bare ground. I can literally see the sample 3/8″ thick foam mats resting on the corner of the office cabinet… just there… waiting. Waiting for me all week to go “Hey, I’ll probably need that!” Instead, I’ll have to brave the cold night on bare ground as the roll of comfortable foam sits at the MatsMatsMats.com office sitting in bitter silence at not having been noticed.
I am not a smart man…
October 14th, 2013 by Ben Gonzalez
Time for another delicious blog. Delicious I say, because I have not slept in about 36 hours and for whatever reason, everything looks like food to me right now. Don’t ask, it just happens when I’m under sleep delirium.
“But, Ben! What does food and sleep delirium have to with an exercise mat? Or any of the things you sell for a living from interlocking floor mats to children’s play mats for that matter?”
The answer is simple my friends. Oh, so simple.. nothing. IT has nothing to do with wall padding or exercise equipment or any type of mat. This weeks blog will not be about how Soft Wood tiles make a beautiful addition to a child’s playroom helping it to enhance comfort while preserving the look and feel of that hardwood floor you nearly killed your husband to install when you bought that fixer upper. No siree, bub.
It has nothing to do with how our Soft Carpet Tiles are the industry leader portable tradeshow surfaces. With their durable bonded carpet, these things will go wherever you go and last!
It especially has nothing to do with our Supreme Folding Rest mats. That are just oh so-dang- comfy that this overgrown child can’t help but take a quickie nap in the office when he works his third job once a month every month in the summer.
Hey, are those zzzz’s over there? I better go catch them…
September 17th, 2013 by Ben Gonzalez
Can you dance? I sure as hell can’t. But I think I can. This delusion, of course, is largely to the detriment of my loved ones. You’d have to see it to believe it. I get really into it too. From my epileptic hip ‘swinging’ for salsa and samba, the drunken shuffling of my bachata, to the lunatic flailing of arms ode my “modern hip-hop” choreography, no family or friends’ events are safe from the disaster of my overconfidence. It’s better than going to the gym with my exercise mat…for me anyway.
Little would you know, but I am actually a fairly accomplished musician. This, however, does not help me dance in the slightest. Not well at least. Something to do with the stiffness and lack of communication between my limbs. Also, facial expressions… yikes! Luckily, I’ll be taking dance lessons soon.
Before I set foot in one of these places, I was really imagining something along the lines of a nice, rich mahogany floored studio space with a beautiful Spanish instructor teaching me the ways of romantic dance in front of a Mylar mirror . I was excited! Would I finally fulfill my long lived fantasy to be the foremost competitive dancer/lover in the world? No… not at all. I set foot into what seemed like day care. Matlay Dance floor, I thought, but instead… primary colors! PRIMARY COLORS EVERYWHERE! It also didn’t help that I was at least 12 years older than everyone else in that class! The teacher might have actually been younger than me too! I’m not even 30!
After swallowing my pride and getting a little comfortable, a simple waltz was guided by a map of
Poly Pads feet laid out across the floor to guide my (very clumsy) feet. After about an hour of waltzing, I decided never to return to the dance class unless it was required by law since a) I realized that flailing is more fun than being proper and b) I think I broke their toilet just before I left the establishment.
Moral of the story is when it comes to dancing, do YOU!
September 17th, 2013 by Ben Gonzalez
As of late, I’ve grown increasingly aware of the fact that I am getting old. Not old-old, but old like an adult. 3rd floor of life. Where you start reflecting on the fact that you should have been a little more athletic just so your body was conditioned for the hardships of being an American citizen for the next 50 years. Ok, ok, 30 if I’m lucky.
Heavily bombarded with fast food, fast cars, and fast women, it is no wonder our indulgent lifestyle makes it so easy to forget very basic things like regular physical activity. After all, the body wasn’t exactly designed to sit at cubicle trying to think of blogs to write… hmmm…
I’ve become increasingly more interested in keeping my body in shape. Not for looks, but merely for endurance, stamina, and vigor… IN BED! BOOYAH! Seriously, though… life in general. Regular physical activity be it buying a yoga mat and start doing yoga, jogging by myself, getting a few martial arts mats to wrestle with my girlfriend, or just taking the stairs instead of the elevator can substantially improve my metabolism, sleep, and my mood overall. Another big commitment is cutting out ALL sodas. That crap is BAD for you! No more Diet Coke for me! Or Squirt.. or Fanta… or regular Coke. (Beer is NOT soda by the way!)
Take it from someone that has been blessed with a pretty amazing metabolism (I have literally bombarded my body with just about anything you can throw at it for the past 30 years… and I still maintain a happy median weight of 185 lbs at 6’4″), things start to change after the last half of the second decade. If you are feeling the 3rd floor blues, consider taking something up cycling, yoga, martial arts, or cross-fit. One of the very distinct perks of working here has been the employee discounts on a variety things like work-out gloves, yoga equipment, martial arts products, and exercise mats. If you need a bit of a push in the right direction, remember that the body is like a car. Always lease, never buy. Wait, that’s not right… Oh yes, you’re body is like a car and it won’t last forever. But the more regular maintenance you give it, the more mileage you’ll get out of it.
August 29th, 2013 by Stag
We have all heard of the ever-present or perhaps for some the ever-elusive “Man-Cave”. That solitary den that us “Y” chromosomes of the species seem to strive towards. Many choose the garage or basement for this most sacred of masculine areas. However with that comes the question on what to do with that concrete floor. You average male may not care at first, but there will come a day when they will want, na – need something better.
So for that, I would recommend what I did for my little home away from (and inside of) home, Rolled Rubber and Foam Tiles. It’s very simple actually. Just lay the rubber rolls down and your little work/hobby area is ready to go. Then you can use the foam tiles for your workout or recreation area. Seeing as though the foam tiles come in so many different options and colors, from foam to carpet foam tiles you can dare I say “really tie the room together”.
Whatever your little beating heart desires for the most holy of holies, it can be yours as it was for mine as well. A durable area for messing with tools and hobbies and attempting to not lose any fingers in the process or having some quite; not-so-quite video game time in the basement. Whether tiled foam or rubber rolls, the tools are out there and I highly suggest getting started before the summer is over.
August 22nd, 2013 by Chris Aviles
One of my favorite technological advances is On-Demand anything! We live in a world of instant gratification and as much as I try to not be that person, I am. That makes it tough to be satisfied. I want the gourmet meal with the attention to detail, but I want it in 10 mins. Or I really want to have a new haircut and change my color, but I don’t have 2 hours to dedicate to getting it done.
Luckily there’s enough On-Demand or instant conveniences I can make more time for tasks that can’t be done right away. We already bank, watch movies, download music, bay bills, order groceries and even hold meetings online. It’s getting to the point where you don’t have to leave your house!
A friend of mine posted something online about there now being Pilates on Demand, which is amazing to me! Now, as long as you have your own exercise mat, you don’t even have to leave your house to get training or exercise. In the past, you usually needed an expensive gym membership. She uses it as a way to get her children to exercise and have a minute alone. This is a great way to multi-task and stay fit. Imagine how much you could accomplish if you didn’t have to take time to get to and from your workout. You don’t even need gym equipment all you need is a yoga mat, and you can start working that core from your own home- while dinner cooks. Or if you’re not exactly graceful when it comes to poses, this is a great way to learn without the added stress of being judged by other gym goers.
August 16th, 2013 by Kelly Green
Hello true believers, we are back to Blogsville after taking some time off for the Independence Day Celebrations. I realize that many of you must be burning with desire to learn what tidbit of knowledge the “MatsMatsMats.com Blogging Krew” has in store for you.
By now you must have realized that each blogger has their own special style of imparting valuable information to you.
When Chris speaks of anti fatigue safety mats or home flooring, he always waxes poetical as he pulls deeply from his own life’s journey. Sentimentality and pathos, at times, run rampant as he waxes poetically from entrance mats to trade show flooring. One can almost imagine him in a dingy little loft, laboring over his latest treatise, “Somehow I must REACH THEM!”
Ben, on the other hand, often slings cold hard facts about like a fry cook with 10 orders on his docket. He does this with a surgeons skill whether talking about Yoga Mats or rolled rubber flooring. “I found myself pondering in very deep ways the nature of the universe”. Yes, my friends, our Gentle Ben is a conundrum wrapped in an enigma, surrounded by a mystery which has all been stuffed inside a philosophical musician who blogs about floor coverings.
Stag is much like a cartoon character. “STAG SMASH!” As an example of this unrelenting verbal violence, I render forth these typical “Stagisms”. “I started hacking and chipping, and banging away on this little project of mine.”, “. . . we all know cats are very finicky and picky. . .” completely and utterly annihilating the rented skates”. THERE! Have you ever HEARD of such unfettered rage? His takes on martial arts flooring and all things excersizish are legend.
I, of course, am your sweet voice of reason; I present useful and pithy dibs and dabs of knowledge reaching from Anti-fatigue mats to Zafus. I illuminate and elucidate with a certain je ne sais quoi. We all have our market of fans and followers as each of our voices are unique and highly defined. Except for Stag, he’s just scary.
August 7th, 2013 by Ben Gonzalez
Rubber… not the 2010 French horror film about the psychic tire that murders people (yes it’s real), the actual polymer; RUBBER! Ta-da! We sell a lot of that stuff. Due to it’s versatility and durability, you can see it used just about anywhere. From car parts, to electronics, household items, and yes, rubber mats. It’s hard to imagine a world without it. Generally, you can split rubber products into one of two categories: Recycled rubber or EPDM rubber. But what is the difference exactly? In a nutshell, recycled rubber is, as the name suggests, recycled, while the EPDM, is not. EPDM is also know by it’s full name
ethylene propylene diene monomer which is a synthetic rubber (as opposed to NATURAL rubber which comes a type of tree) or simply virgin rubber. Our recycled rubber flooring is also made from EPDM rubber, but since it is recycled from various rubber materials (mostly tire rubber), the term EPDM can not be applied as it is not produced so much as “compiled” from the “crumbs” of other recycled rubber eco-friendly products.
Recently, I had a customer request a quote for a client who was looking specifically for EPDM rubber for a military training ground. After touching base with the customer the differences between the rubbers and our limited availability of EPDM (it is only available as the colored TOP for our Bounce Back Tiles and the colored fleck in our Mega Lock Flooring and Tuff-n-Easy interlocking rubber tiles), it seems some clarification was needed. For a while, they were under the impression that because EPDM is virgin rubber, that it would have a much better load resistance than recycled rubber. NOT TRUE IN THE SLIGHTEST. After much testing by our manufacturer, the process involved in our selection of rubber crumb for our solid black recycled rubber reduces any difference in load tolerance between standard EPDM rubber and the recycled rubber we produce to a marginal difference which is effectively non-issue for the carious athletic or commercial applications that our mats are most often requested for. What this means for our customer is that we could provide him with a much less product he would have otherwise dismissed due to misinformation.
August 2nd, 2013 by Kelly Green
Among the biggest rivalries in history is Mother’s Day versus Father’s Day. Think about the disparity between the two:
Moms get flowers, Dads get ugly ties.
Moms get candy, Dads get whoopee cushions and flatulence jokes.
Moms get to eat out, Dads end up choking on barbeque smoke.
Okay, I admit, I don’t have a problem with any of this. In fact, given the choice of waiting for expensive food prepared by a temperamental French cook and grilling my favorite chunk of meat on a mesquite grill with an icy beverage and some 60’s bebop blaring, I’ll take the grill anytime.
I bet you’re wondering how this all relates to mats. Me too. . . Wait, I got it!
Just as there is a perceived disparity between the two holidays, there may be a perceived disparity between two of our exercise floor mats, it all depends on the end user. Consider sports that use mats like wrestling mats versus gymnastic mats.
A wrestling mat is not a gymnastic floor. Typically a mat used for wrestling has fantastic energy absorption properties. When a mass with terrific kinetic force comes to an abrupt stop, generally speaking, you want that mass to have a fairly cushioned landing area so as not to have said mass break, spindle or mutilate. There has to be some degree of “pillowing”.
Contrast this with gymnastic floor mats need. Rather than absorb kinetic energy, it amplifies and returns the energy and softens landings without reducing kinetic energy. Without this property, tumbling runs would rely solely on the limb strength of the athlete to obtain height and rotation.
If you were to wrestle on a gymnastic floor, it would look like an old cartoon as bodies would be slammed about like Bam Bam Rubble from the Flintstones manhandling Barney BAM BAM BAM BAM! Whereas trying to do a double back or even a running front Russian on a wrestling mat would take legs the size of a youthful Arnold Schwarzenegger.
I look at the sentimental cards and handmade artsy-crafty stuff that makes my beloved wife get all teary eyed on Mother’s Day and I think, “What the heck is that?!” Just as I am sure my wife think, “That tie looks like a clown threw up, please don’t let him wear that outside where people can see.”
It’s all about the end user.