Trade Show Flooring Science!Posted on: January 9th, 2014 by Kelly Green
The ubiquitous Tradeshow, they are a fact of business life and they are everywhere. Trade shows are utilized by practically every industry in the nation if not the world. Whether you are a race car enthusiast, Foodie, defense contractor, Sci-fi fan, health care industry professional, educational provider, movie industry exec, or even want to have a booth at a Tradeshow that shows products for use at other tradeshows. Tradeshows have withstood the tests of time because, they work. Tradeshows have survived every technological advancement and have even thrived because ultimately, people buy from people.
So what are some of the factors that can lead to Tradeshow success? How about your choice in flooring? Branding yourself and your product literally starts from the ground up and what better way to start the branding than having a reliable, attractive trade show flooring beneath your booth supporting the direction you want to take your look and feel of your tradeshow presence.
Do you want to showcase an upscale look with faux wood floor? How about bright colors, accentuating a techno vibe area? Urban tough with a soft rubber flooring look? How about the warmth of a softcarpet that is still tough enough to withstand those 4” spiked heels of your display model. Go completely commando (your booth, not you personally) buy utilizing our SoftCamo tiles, perfect for accentuating the latest in duck blinds, guns, or the occasional assault vehicle.
You need to consider all aspects of what will set your booth, display, or pitch, apart from all the other vendors hawking their wares. According the Journal of Marketing, how you brand your booth by its look is tied for second in importance to the consumer along with the presence of knowledgeable personnel. These two components are secondary to preshow marketing in establishing a successful tradeshow appearance. Would you willingly give up almost a third of your “hook” because you want to fly on the cheap? NO! I say, dive in with both feet and obtain the most fantastical, vibrant and durable floor that you can find. Boldly design your booth from the ground up and get that tradeshow flooring that your company deserves! And remember BUY AMERICAN! (American flag can be simulated by purchasing 6 blue, 7 red and 12 white softfloor tiles.)